Week 25

Branding, the loan process, and market research. The pieces of the puzzle are coming together as students write their business plans!

CEO Business Visits


Tom Harness, Harness Digital Marketing


Jon Vicenzi, Anna State Bank


Candy Eastwood, Director of the Small Business Development Center at Shawnee College


Student Journal Highlights for this week

Mr. Tom Harness was a lot like me in the way that he’s an introvert but still pushes his comfort zone and acts as if he’s not an introvert. He had so much energy and enthusiasm it was great.  He had advice for all of our businesses.  For me, for example, he gave me the name of a place that's looking for tradesmen like myself to sell our products. I also really liked how he said he didn't have employees but instead had a team.  Just overall, he was a really great speaker for us.

Shad Turner

Shad Turner
Friday, February 10, 2017Learn More About Shad

I loved Tom Harness’ idea of wearing crazy suits and standing out in public. You can tell he has a great drive for success because he is willing to get out of his comfort zone. He is also a guy that is willing to give back to the community. I'm also very glad he is willing to help us network and be successful in our businesses. He gave us personal feedback which is also nice. This week has changed my perspective on a lot of things and made me feel more comfortable with where I'm at. I finally realized how many people I have to network with and work with to make my business more successful.

Aaron Lence

Aaron Lence
Saturday, February 11, 2017Learn More About Aaron

I will always remember the man that came to speak with us while wearing a pacman suit. The main topic of the day was building your brand. What does it mean to build your brand? It means first becoming an influencer, and surrounding yourself with good influencers. Second, you need to learn to connect with people and network. Lastly, building your brand is making a difference or giving back. We have heard since day one that successful people give back. Mr. Harness taught us about using social media to build our brands. “Think before you post.” was one piece of advice he gave us.

Jessa Bond

Jessa Bond
Sunday, February 12, 2017Learn More About Jessa

At Anna State Bank I learned a lot of things I didn't know. I didn't know that the bank had 155 shareholders or that Mr. Vicenzi and his father have been presidents for most of the bank’s time, which I found very interesting. Something I thought wouldn't happen was a business asking us CEO students to apply for a job. When Jon asked us, I felt very lucky to be in the class I'm in now.

Aaron Lence

Aaron Lence
Tuesday, February 14, 2017Learn More About Aaron

We went to Anna State Bank and met with Mr. Jon Vicenzi. Because we have discussed finances in class and with speakers, I understood many more of the terms he used, and I realized that I most likely would have been swept away if I asked for a loan and had never been in CEO and didn’t have the opportunity to visit these facilities and see how they function. I also liked how Mr. Vicenzi expressed that everyone that walks into his building is important. He said, “It’s important when you own your own business to treat everyone the same.” and advised us to, “Never just focus on the big customer.”

Erin Dillow

Erin Dillow
Wednesday, February 15, 2017Learn More About Erin

This week we met Mrs. Eastwood. She had us tell her about our businesses and she critiqued us all. The more I tell people about my business the more and more confident I get about it. She also showed all these different sites that we could go to that would show the average consumer purchases of a type of product.

Shad Turner

Shad Turner
Thursday, February 16, 2017Learn More About Shad

Mrs. Candy Eastwood was really helpful! She is going to be an excellent resource for me. One website that she showed us that I have used a lot since she showed us is FactFinder.gov. This website gives you the ability to type in any county and get just about any kind of information. It shows things like the population, how many are over 16, how many are over 75, how many households have children under 3 years old. This website has it all! But what is really helpful to me is that it breaks it down even more into how much money people spend on beauty and bath products a year. That gives me the ability to put the information in my business plan to prove that people are buying what I'm selling. Another website Mrs. Eastwood showed us would be helpful to a business trying to find a building. The website gives you the ability to type in any county and even zoom down into the roads to show how many cars drive on that road a day! I really appreciate the time and all the resources Mrs. Eastwood gave to us.

Jessica Glasco

Jessica Glasco
Friday, February 17, 2017Learn More About Jessica

The most relieving part to CEO this week for me had to have been sending off proofs for our ads. I feel one step closer to closing out on the class business and focusing on my own business and life. I am excited to see the finished product and see what our teamwork has produced. I appreciate everyone's help because we couldn't have pulled this off without any one of my fellow team members. I'm excited and glad I got to be a part of this amazing class business.

Julian Smith

Julian Smith
Saturday, February 18, 2017Learn More About Julian


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